How To Create An Online Course That Sells?


With the rise of online learning, many people want to learn new skills, prepare for their future career or simply improve themselves. But with the cost and hassle of traditional schooling, many people are no longer willing to attend a classroom. With that said, there is a demand for fast-paced training that covers relevant topics in just a day or two at home.

If you have an idea for how to sell courses that would interest others and you’re considering creating it yourself – this blog post has some tips on how to create your own website or app. We’ll take you through everything from finding your target audience (and what they’re searching for) to how long it should be and what topic(s) should be covered.

Should You Produce An Online Course?

Think of the costs. Depending on the length and subject, creating an online course could cost you thousands of dollars for the quality, content and design. And that doesn’t include the time you’ll have to spend promoting it, updating it or providing feedback to students. Is is really worth all that effort?There are several ways of making money with online courses. While some people charge per student per course (aka one-on-one), others charge a flat fee or monthly fee (aka group-based). There is also a middle way, where you can set a minimum number of students but end up paying extra if more students sign up than the minimum number. What method you choose will depend on your objectives.

Is There A Demand For Your Course?

A good way to find out if there’ll be customers for your online course is by using keyword search tools. These online courses website allow you to put in a word or phrase, and returns a list of related search phrases that could also bring potential students in. For example, if you are creating a yoga instructor course, you could enter words such as ‘yoga instructor’ or just ‘yoga’ (both with quotes around them). When you put in ‘yoga’, a list of related search terms appear below it. It is also a good idea to speak to people who are actually interested in your topic, and ask them what would make them buy your course. You’ll learn what they consider important in the course, and that will allow you to create something that is tailored specifically for them. 

How Long Should Your Course Be?

Most online courses should be at least 10 hours long (or around 100 ‘minutes’). If it is less than 10 hours, you won’t have much room to explain the content of your course. If it is too long, you’ll lose potential students who are interested in a shorter course – and at the same time, creating such a long and detailed course would increase your costs. When creating your course, it is a good idea to spend a bit more money on quality editing and design to make it look good. If you would consider spending money (or getting some help) in this area, you can also produce the course yourself. 

How Does Your Course Look?

Your course should be visually attractive. For example, if you are teaching HTML, make sure you use images and video to show how things should be done. Having an attractive and interactive website or app will make it more likely that people will want to buy your product. And if you are trying to teach how to do something, you could also include animations or videos to explain the steps and process. 

What Will Your Course Cover?

This is why it is so important to speak with potential students and find out what specific things they are interested in. You could also ask potential students for feedback on your course’s content and see which areas you need to improve. Once you have all this information, you can use it when creating your course by researching useful material and building an outline that will make it interesting for students.

Is There A Goal For Your Online Course?

After creating your online course, you should establish a goal. This can be anything from getting 10% or more of your target audience to signing up for your course, to earning enough money to buy a new gadget. When you have this goal in mind, it will be easier to create something that would help you reach it.

Also, keep in mind that if you are creating an online course on WordPress (or in any other platform), you’re buying time on the platform by paying for hosting. And because most people will use WordPress as their blogging platform, many would be interested in an online course that helps them create their own blogs and websites (instead of just selling them).


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